Ocean Mist Farms, a leading grower and marketer of fresh artichokes, welcomes the first Frost Kissed crop of the season. The Frost Kissed artichokes are currently being shipped to retailers and will be available for the next several weeks.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and provides a nuttier taste pronounced in the Frost Kissed artichokes. While this limited time offering has a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.
“The appearance of Frost Kissed artichokes is strictly cosmetic and doesn’t reflect the quality,” Ocean Mist Farms Senior Director of Marketing Diana McClean said. “While these artichokes are not as vibrant in color, they offer a limited-time flavor that many shoppers look forward to experiencing after a frost.”
In an effort to elevate the Frost Kissed artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels, as well as sharing information on the website to educate consumers. Additionally, the Frost Kissed artichokes will carry a petal insert so shoppers can easily recognize them. Ocean Mist Farms will also provide display cards to retail customers who stock Frost Kissed artichokes.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” McClean said. “We’re working hard to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.”