Moxxy Marketing has expanded its account service team, with the re-hire of Allie Coombs and addition of Emilia Rodriguez as account coordinators.
Coombs worked for Moxxy previously (2014-16) after a career-start in fresh produce sales. Rodriguez brings extensive project and event management experience to the team, with roots in Salinas, Calif., where Moxxy is headquartered.
Keeping up with a growing national and international demand for Moxxy’s specialty in agriculture and fresh produce marketing is essential for the agency.
“The baseline for any successful marketing agency is exceptional creative,” Moxxy CEO Karen Nardozza said. “Our promise to clients is spectacular creative and strategically smart advice, delivered with unexpectedly proactive and detailed client service. It’s that combination that makes us stand out and why clients refer us again and again.”
Nardozza continued, “As we bring on new clients, we recruit talent to support our account managers. We focus on hiring people who thrive in a fast-paced environment and constantly changing industry. Allie and Emilia offer a great support system and added value to our team and clients.”
With a career that began in fresh produce sales after college at Oregon State, Coombs worked for EuroFresh Farms and NatureSweet Tomatoes on top customer accounts Costco and Walmart. After navigating business development for startup produce company Fresh Alliance in Monterey, Calif., and learning how to juggle transportation coordination with international grower and client relations, she discovered a job listing that spoke to her.
At Moxxy in the Salinas office, Coombs fell for the combination of tasks involved as an account coordinator. An eventual move to her native Portland, Ore., in 2016 took Coombs out of Salinas, and she was delighted when another opportunity to work for Moxxy arose.
“I love connecting the ag industry with the speed and visual effects of marketing,” Coombs said. “Like reuniting with a close friend, we picked up right where we left off and I’m thrilled to be back.”
Rodriguez is equally passionate about fast-paced agency life.
After growing up in Salinas, she crossed the country and earned a Business Management degree from University of Central Florida. Upon graduation, Rodriguez returned to the Salinas area, where she managed major events for Two Roads Hospitality, with clients including Bugatti, Apple and News Corp.
Fluent in English and Spanish, and used to navigating all the moving parts of event coordination, Rodriguez was well prepared for a marketing career at Moxxy. Her family has ties to local fresh produce businesses, so she’s familiar and well-versed in the industry.
Rodriguez’s specialty is keeping multiple projects on track, while maintaining a cool demeanor.
“I enjoy juggling a wide variety of projects at once,” Rodriguez said. “Moxxy has definitely challenged me, in the best way possible.”
“Allie and Emilia are in sync together as account coordinators, and with our management team,” Moxxy Vice President Molly Briseño said. “They’re a perfect fit for client support from strategy to media to project tracking and delivery. With exciting projects in the works, we know our clients will continue to receive Moxxy-level account service and that’s key to our success — and theirs.”