Home Issues 2019-10-25 BrandStorm 2020 Adds Exhibitor Storm Surge Training Program

BrandStorm 2020 Adds Exhibitor Storm Surge Training Program


Jefferson Davis, President of Competitive Edge, an exhibitor education, consulting and training firm, will present and facilitate the new Exhibitor Storm Surge program Feb. 10 during BrandStorm 2020 in Austin, Texas.

A consultant, trainer, speaker and author with 33 years of exhibiting experience, Davis has been involved in the execution of more than 200 tradeshows.

“Exhibiting represents a significant investment of human and financial capital,” United Fresh Vice President of Convention & Industry Collaboration John Toner said. “When executed properly, your exhibiting program should deliver measurable value beyond cost. We’re excited to offer exhibiting education through the new Exhibitor Storm Surge, supporting business growth across the fresh produce supply chain.”

Jefferson Davis

In 1988, Davis began researching how to make trade shows more productive and profitable. In 1991, he launched Competitive Edge providing exhibitors with consulting and training services to help improve exhibiting productivity and ROI. His clients have generated over $800 million in combined exhibiting results.

During the new Exhibitor Storm Surge – an optional program for BrandStorm registrants – attendees will spend the afternoon participating in this hands-on training designed to address critical exhibiting success factors and ways to improve their trade show performance and results. Hear from a panel of United Fresh Convention & Expo exhibitors and learn their strategies for success, followed by a panel of United Fresh attendees who will share their buyer-approach to attending trade shows.

At the conclusion of the Exhibitor Storm Surge, attendees will join all other BrandStorm registrants for the event’s Welcome Reception.

United Fresh’s fifth annual BrandStorm, Feb. 10-12 will take place at the University of Texas at Austin’s AT&T Hotel and Conference Center. The event boasts an annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.

Participation in the Exhibitor Storm Surge is free for United Fresh 2020 Convention & Expo exhibiting companies. Non-exhibitors can attendee for an additional $95. All participants must be registered for BrandStorm to attend. Attendees can register here: www.unitedfreshbrandstorm.org.

United Fresh 2020 Conference & Expo exhibiting companies also can send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package. Take advantage of this opportunity by contacting United Fresh’s Director of Convention Services Tressie Tillar at 202-303-3414.

For more information about BrandStorm education, registration or to sponsor at the event, contact Vice President, Marketing & Communications  Mary Coppola at 202-303-3425.

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