Fresh-Link Produce LLC, a nationwide provider of products including dry vegetables, tomatoes and fruit, has hired industry veteran Diana Ybarra.
In her new sales role, Ybarra will be responsible for Fresh-Link customers and for developing and strengthening relationships between Mexican growers, packers and shippers out of Nogales, Ariz.
“I am thrilled to find such a strong talent to add to our rapidly growing West business,” said Garry Rowe, president of Integrated Fresh Solutions, parent company of Fresh-Link Produce. “She is passionate about produce and will be a great asset to our business by adding her extensive experience in commodity and account management. Diana’s enthusiasm to create value for her customers is amazing.”
Ybarra comes to Fresh-Link Produce with more than 25 years of produce industry experience.
She started with Fleming Cos. in 1995-99 and then Mann Packing for the past 20 years selling fresh-cut vegetables to the retail and foodservice industries, where she specialized in identifying and tracking industry changes with results-driven business development practices.
“I’m excited to join the talented team at Fresh-Link Produce and contribute to expanding their Nogales presence,”, Ybarra said. “I’ll be joining an enthusiast and energetic team that I have respected for many years.”
Fresh-Link Produce LLC is an integrated produce company with operations across the U.S.
The company focuses on exclusive grower representation and grower-shipper relationships to support sales into the foodservice, retail, and wholesale segments of the produce industry and is part of New Jersey-based Integrated Fresh Solutions’ family of companies, which includes Kool Logistics.