Steve Robinson was Chief Marketing Officer for Chick-Fil-A for 35 years. He’s the man behind the famous cows. He’s also the author of a new book, “Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand”.
Robinson was the keynote speaker at the Southeast Produce Council Southern Innovations Organics and Foodservice Expo in Nashville. We had him live on the air with our broadcast partner The RFD-TV Network just before his keynote address to talk about the book and get some fascinating insights into the chicken business.