The campaign launching Cosmic Crisp, the new branded apple from Washington State, has enlisted six influencers.
- Leroy Chiao — astronaut and International Space Station
- Lauren Ko — pie artist
- Dan Koommoo — farm-to-table chef
- Nicole Marte — middle school science teacher
- Chantea McIntyre — lifestyle blogger
- Lori Taylor — fresh produce advocate and influencer, also known as the Produce Mom.
The half-dozen brand ambassadors were selected for their dynamic backgrounds that align with core pillars the Cosmic Crisp apple embodies:
- EAT, the taste, texture, and other key attributes of the apple
- PLAY, encouraging the exploration or “playing” with food
- COOK, using recipes, baking or coming up with unique applications for the apple
- INSPIRE, supporting STEM, dreams and aspirations.
Chosen for their authenticity and passion, the team of ambassadors will connect consumers to Cosmic Crisp through their social media platforms to build brand awareness and engagement.
The Cosmic Crisp ambassador campaign officially kicks off with a tour and private events in late September.
“The goal is to offer our ambassadors an authentic harvest experience and immersive education about this truly groundbreaking apple,” said Kathryn Grandy, director of marketing for proprietary variety management and manager of the consumer launch. “We are laying the groundwork for them to each tell the Cosmic Crisp story in a way that is meaningful to their audience and reinforces our differentiated brand.”
The Cosmic Crisp WA 38 CV brand apple variety is the result of 20 years of study and research by Washington State University’s tree fruit breeding program.
Cosmic Crisp is a cross between Enterprise and Honeycrisp, a large, juicy, red apple with firm and crisp texture that provides ample sweetness and tartness making it an excellent eating and baking apple.
It is naturally slow to brown when cut and maintains its texture and flavor in storage for more than a year.
The name “Cosmic” was chosen for the apple’s starburst-like lenticels that can be seen on the surface, resembling the cosmos, and “Crisp” links to its parent, the Honeycrisp.
The variety will be harvested by growers throughout Washington for retail delivery in December . For information and updates, visit www.cosmiccrisp.com.