United Fresh’s fifth annual BrandStorm on Feb. 10-12 will take place in Austin, Texas, after four consecutive years in San Francisco.

Held at the University of Texas at Austin’s AT&T Hotel and Conference Center, the event boasts the opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.

BrandStorm, a project of United Fresh’s Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations.

“BrandStorm gets more and more exciting each year,” said Mark Munger, vice president of sales and marketing at 4Earth Farms and chairman of United Fresh’s Produce Marketing & Merchandising Council. “This year, I’m most looking forward to the energy and excitement that a new city can bring to a creative event like this. I know Austin will provide an exciting atmosphere for learning and exploration.”

Lone Star insights

The signature BrandStorm Tour will take place Feb. 10 in the heart of Austin where an exclusive group of attendees will have access to the marketing teams behind some of the biggest brands in the Lone Star State. After the tour, all BrandStorm attendees will gather at a welcoming reception at the AT&T Hotel and Conference Center.

On Feb. 11, a breakfast general session will be followed by more than 20 topics in workshops and X-Change sessions. BrandStorm will conclude Feb. 12 with a breakfast panel, followed by a half-day of education, wrapping up after the closing lunch general session.

“This event is an annual must-attend for all members of your marketing team,” said Kim St George, vice president of business development for Renaissance Food Group and vice chairwoman of United Fresh’s Produce Marketing & Merchandising Council. “I find a level of renewed energy and excitement each year I attend. The content is timely and always spurs new strategies for our team to adopt.”

Something new

New this year, industry marketers are encouraged to submit marketing topics that most impact their role for consideration to be included in this year’s programming at

United Fresh members can attend BrandStorm for $695, with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Register at

Again this year, companies committed to exhibit at United Fresh 2020 Convention & Expo, June 16-18 in San Diego can take advantage of the 2020 Exhibitor Value Package, which includes one free BrandStorm registration for a member of your marketing staff who would be a first-time BrandStorm attendee. For more information about the 2020 Exhibitor Value Package, contact Vice President of Convention & Industry Collaboration John Toner at 202-303-3424.

For more information about BrandStorm education, registration or to sponsor at the event, contact Vice President of Marketing & Communications Mary Coppola at 202-303-3425.

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