Home Issue 2019-07-19 Frozen Chosen For Mango Promo Inclusion

Frozen Chosen For Mango Promo Inclusion

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The mango industry has voted 52.5% in favor of an amendment to the Mango Order to expand national research and promotion programs to include frozen mango.

The amendment referendum took place from May 13 to June 3, allowing eligible mango industry members to vote on the inclusion of frozen mango to the National Mango Board programs.

“The NMB is pleased to learn that frozen mango will be included in the board’s research and promotion programs,” board Executive Director Manuel Michel said. “Furthermore, we welcome this new era of the mango industry and strongly believe in the potential of mango becoming a fruit that is consumed daily by all U.S. consumers. This is an opportunity that all board members and staff embrace and look forward to working together with the frozen mango industry. Combined, we will further accelerate the growth of mango consumption in the U.S.”

Voting was open to first handlers who received 500,000 pounds or more of fresh mangoes from producers and to importers who imported 500,000 pounds or more of fresh mangoes or 200,000 pounds or more of frozen mango from Jan. 1 through Dec. 31, 2017. The addition of frozen mango to the NMB programs will add three seats to the board, two importers of frozen mango and one processor of frozen mango.

“The NMB will work closely with each sector of the industry to ensure a strategic plan is set as the frozen mango industry gains representation on the board,” board Chairman Michael Warren said. “In the long term, we see both industries complementing each other to increase consumption and availability of fresh whole, fresh-cut and frozen mango in both the retail and foodservice business. The NMB’s return on investment is close to $17 for every dollar invested as the NMB has moved mangoes from tropical to mainstream. The future is bright, and we look forward to accomplishing so much more as we join forces with our frozen partners.”

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