Concord Foods, a marketer of produce companion products, is updating the packaging and formula for the Concord Fresh Success Caramel Apple Wrap as well as the Caramel Apple Kit with M&M’S candies, both currently available at retail stores.
To better meet the needs of consumers, Concord Foods reformulated its popular Fresh Success Caramel Apple Wrap with a recipe that contains no artificial colors, flavors or preservatives.
The Caramel Apple Wrap, which first launched in 1983, became an immediate success by allowing consumers to easily create caramel apples at home in only five minutes.
The Caramel Apple Wrap, now with a new formula and packaging, continues to provide families with easy-to-make caramel apples.
The kit creates up to five caramel apples in three steps:
- place the wrap on a fresh apple
- insert the wooden stick
- heat in the oven for five minutes.
The Caramel Apple Wrap can be found on retail shelves for $2.89.
“With consumers caring more and more about what ingredients they’re consuming, we were excited at the opportunity to improve the recipe of one of our most popular products,” Concord Foods Marketing Manager Samantha McCaul said.
In addition, Concord Foods’ Caramel Apple Kit with M&M’S candies is now available in a new smaller package, which offers more display options and takes up less space on store shelves.
The Caramel Apple Kit includes microwavable caramel, M&M’S candies and wooden sticks, which is enough to make four decorated caramel apples. Concord Foods’ Caramel Apple Kit with M&M’S candies are available for $5.99.