Produce for Kids was the first place recipient of the Best International Initiative for Marketing Fresh Produce to Children in 2019 for the Power Your Lunchbox program on June 6 at The London Produce Show and Conference.
The Dutch Ambassador to the UK Simon Smits presented the award to Produce for Kids Founder and Shuman Farms President John Shuman during Perishable Pundit’s Thought Leadership Breakfast.
The Power Your Lunchbox program launched in 2014 to provide families with the tools and resources needed to pack simple, healthy and delicious lunches. Since then, numerous health-conscious brands have joined the mission to elevate their presence in the back-to-school space and give back.
This program has provided 1.3 million meals to families in need through the years, which is part of the larger Produce for Kids mission to support the 42 million people who face hunger in the U.S.
“Several years ago, our team realized that families were in need of resources during the often hectic back-to-school time of year and conceptualized Power Your Lunchbox,” Shuman said. “We are extremely proud of the growth of the program and all of our partners who recognize the power of a nutritious lunch while giving back.”
Entries for the award were accepted from international fresh produce growers, packers, importers, exporters, marketers, retailers, distributors and foodservice operators, as well as trade organizations and charitable or government entities. The award is in its third year, with previous award recipients including Swedish retailer ICA Sweden and the discount chain Lidl UK.
While Produce for Kids was created in 2002, the Produce for Kids Power Your Lunchbox program will celebrate six years of encouraging families and classrooms to eat more nutritious lunches and make healthy choices while giving back beginning Aug. 5.
The campaign will consist of multiple touchpoints including registered dietitian-approved recipes, video content, social media, Twitter party, giveaways, content creator outreach, podcast episodes, e-newsletters and more all centering around poweryourlunchbox.com.