Newly designed Produce for Kids campaign signage have appeared in produce departments at Publix Super Markets, launching the biannual campaign centered around better choice eating and consumption of produce while raising funds for local Feeding America food banks.
In addition to the new signage displayed next to each partner, Produce for Kids founder Shuman Farms will feature RealSweet Vidalia onion bin wraps that promote the campaign.
Produce for Kids is entering into the 17th year working with Publix and its produce partners. The biannual campaign touts more than 6.9 million meals donated to families in need and more than $659,000 raised for Feeding America programs that benefit families and children in Publix market areas. Since 2003, the campaign has raised more than $3.2 million for the retailer’s area charities.
“We value our ongoing Publix partnership and wanted to enhance visibility to shoppers this year through redesigned signage and the implementation of our new RealSweet bin wraps,” said John Shuman, founder of Produce for Kids and president at Shuman Farms. “The produce brands who participate in this promotion have a lot to be proud of knowing the $3.2 million impact made in Publix communities over the years.”
“At Publix, we want to help our customers meet their health and wellness goals by offering a wide variety of produce and meal solutions in our stores,” said Maria Brous, media and community relations director for Publix. “We are proud to partner with Produce for Kids on an effort that helps families make better choices to meet their lifestyle needs while supporting our communities.”
Publix customers can identify partner brands through in-store signage, featuring the Produce for Kids and Feeding America logos in all Publix produce departments. Signage directs customers to produceforkids.com/publix, which features more than 500 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details and healthy tips. Customers are encouraged to share healthy recipes from their own kitchen and inspiration during the campaign using the hashtag #produceforkids.
The Publix Produce for Kids campaign, which will run through June 27, is supported by CMI Orchards, Coast Tropical, Del Monte Foods, Driscoll’s, Fresh Express, Lakeside Produce, Maries, Mastronardi Produce, Mission Produce, RealSweet, Wonderful and Acosta Sales & Marketing.
The campaign will raise funds for local Feeding America member food banks including: Community Food Bank of Central Alabama, Feeding the Gulf Coast (formerly Bay Area Food Bank), Montgomery Area Food Bank, Food Bank of North Alabama, Feeding South Florida, Second Harvest Food Bank of Central Florida, Feeding Tampa Bay, America’s Second Harvest of the Big Bend, Harry Chapin Food Bank of Southwest Florida, All Faiths Food Bank, Treasure Coast Food Bank, Atlanta Community Food Bank, Golden Harvest Food Bank, America’s Second Harvest of Coastal Georgia, Feeding the Valley Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Food Bank of Northeast Georgia, Second Harvest Food Bank of Metrolina, Food Bank of Central & Eastern North Carolina, MANNA FoodBank, , Inter-Faith Food Shuttle, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Middle Tennessee, and Feeding Northeast Florida.