The National Mango Board has welcomed Meg Buchsbaum as its new retail account manager for the Northeast.
Buchsbaum comes to the NMB with more than 20 years experience in retail, wholesale, produce buying and product development.
Buchsbaum will work with retailers in the Northeast to set strategic programs and help retailers grow their mango category and increase year-round mango sales.
Most recently, Buchsbaum served as the national produce merchandiser for C&S Wholesale Grocers, where she developed retail strategies for more than 2,500 retail customers, as well as leading the creation, negotiation and implementation of programs that helped propel category sales.
Before that, she worked with Whole Foods Market in different positions, including perishable procurement buyer, catering manager and local forager. Buchsbaum is a trained chef with a degree in culinary arts from the Culinary Institute of America. During her career as a chef, she also served as an instructor of the Professional Pastry and Culinary Arts Program at the Institute of Culinary Education.
Having grown up on a farm, Buchsbaum is an avid gardener who makes great seasonal foods and grows flowers. She has also been a beekeeper for more than 10 years, plus she’s an adventure traveler.
“Produce has been such a passion of mine for as long as I can remember,” she said. “From the days on the farm during my childhood, to the endless mornings I spend now contemplating food, flowers and bees while hearing the morning birds chirping. I am thrilled to join the NMB team, and I am ready to get to work and continue their mission to increase consumption of mangos in the U.S. while implementing proven strategies and industry knowledge.”
Buchsbaum succeeds Cece Krumrine, who has been with the NMB since 2007.
“Meg’s experience in creating and cultivating retail partnerships will be key to the NMB’s retail initiatives,” said Director of Marketing Valda Coryat. “Meg’s expertise, industry knowledge and love for produce will strengthen our retail team and continue our ongoing success. Additionally, on behalf of the entire board, the NMB would like to thank Cece Krumrine for her 12 years of service to the NMB. She has played an important role in the NMB’s retail initiatives with retailers in the Northeast. We wish Cece the best in her endeavors and hope she is forever a mango ambassador.”