Produce for Kids celebrated with partners at the annual Produce for Kids reception at the Southeast Produce Council’s Southern Exposure show, asking the crowd of more than 200, “What’s Your Cause?”
We were there to get this report for our broadcast partner The RFD-TV Network.
The “What’s Your Cause?” theme for the evening stems from Produce for Kid’s efforts to help the industry better understand the need and value of cause marketing campaigns.
Trish James, vice president of Produce for Kids and CMO Shuman Farms, addressed the crowd, “Today’s shoppers not only gravitate towards brands that give back, they are starting to expect and demand that brands do so.” James continued, “To reach these shoppers it is important for brands to define their cause in an age where consumers are expecting brands, companies and corporations to help make our world a better place by supporting a cause.”
John Shuman, president and CEO of Shuman Farms and founder of Produce for Kids, opened the reception and Greg Higgerson, vice president of development at Second Harvest Food Bank of Central Florida, addressed the audience in regards to the state of childhood hunger in the Orlando area benefits from the Produce for Kids Publix campaigns.
“Through our cause marketing campaigns at Produce for Kids, we have raised $6.7 million for families in need since 2002 and $278,000 in 2018 alone,” continued James. “We are extremely excited to celebrate our generous partners this evening.”
Large checks were presented for each 2018 retail and Power Your Lunchbox campaign which included Associated Wholesale Grocers (AWG) Springfield Division, Associated Wholesale Grocers (AWG) Gulf Coast Division, Associated Wholesale Grocers (AWG) Oklahoma Division, Military Produce Group, Meijer Food Stores and Publix Super Markets.
In 2019 Produce for Kids retail partners include Allegiance Retail Services, AWG Springfield Division, AWG Oklahoma Division, AWG Gulf Coast Division, C&S Wholesale Grocers, Giant, Military Produce Group, Publix Super Markets and United Supermarkets. In addition, Mission for Nutrition and the sixth annual Power Your Lunchbox program will launch in August 2019 to kick-off the school year.