A few years ago, Mike Prather and his colleagues at Birmingham, AL’s Flavor Pic Tomato and the Alex Kontos Fruit Co. had a challenge. They had a great product – a sugar-sweet grape tomato – and an even better idea – marketing that tomato in snack-sized servings for moms and kids and on-the-go folks who care about what they eat.
They knew the product and an on-the-go-container were hits – early sampling had shown them that. What they didn’t have was an idea that would get that product noticed by retail produce buyers.
They came up with some sizzling solutions, as we found out on a visit to Birmingham for this feature that also aired on our broadcast partner The RFD-TV Network.