Is there ever a Sunday when you don’t want Chick-fil-A? Based in large part on the fact that you know you can’t have it?
If you live in the Atlanta area, such worries will soon be a thing of the past — at least for awhile. Chick-fil-A is the first fast food chain to experiment with its own meal kits, launching a test drive at 150 stores beginning Aug. 27.
With interest in meal kits sputtering along — year-over-year revenues are down 20 percent at Blue Apron, and Chef’d raised the white flag last week, ceasing business despite cash infusions from Fresh Direct, Campbell Soup and Smithfield Foods — it will be interesting to see whether the impact of a beloved brand makes a difference.
The chain makes it clear whether the program continues or not will be based on how it fares in the Atlanta test. But it’s clearly optimistic: Chick-fil-A is “actively looking for the next place to test this new menu item” via a portal on it’s website.
Not that you’ll be making the exact same things at home you get at the restaurant — this is next-level stuff, with recipes developed by Chick-fil-A Chef and Atlanta Restauranteur Stuart Tracy.
Chick-fil-A Mealtime Kits are fresh, pre-measured ingredients customers can pick up in the drive-thru, at the front counter, or via the Chick-fil-A One app.
There are five different kit recipes, which are easy to follow, simple to make and include the same chicken you get at the restaurant, trimmed and pre-marinated so you can get cookin’.
During the test period (which ends Nov. 17) Chick-fil-A will rotate five meal kit recipes: Chicken Parmesan, Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken and Chicken Flatbread, with two recipes available at any given time.
Each kit serves two people at a cost of $15.89.
“We know our guests are busier than ever and need a variety of convenient dinner options. We’re excited to offer Mealtime Kits as a new way for us to serve our guests by providing fresh ingredients to enjoy a delicious meal at home.” said Chick-fil-A Innovation Program Lead Michael Patrick. “We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store.”
For more information about Chick-fil-A and stories about the company’s food, people and customers across the country, visit thechickenwire.chick-fil-a.com.