What if there was a social media forum where produce people could get together and exchange thoughts and ideas?
Well there is now. It’s an unprecedented effort to improve collaboration among produce marketers. Called Fresh Fan Club, it’s the first social media forum for inter-industry support.
Fresh Fan Club is the brainchild of Casey Ison, who recently left a long-time position in produce sales and marketing to launch her own produce photography and marketing agency, Freshtography.
“Whether you are an agency working on behalf of a supplier or you are just starting your own marketing efforts inhouse, this group is for you,” Ison says. “The purpose of the group is to support one another with a simple goal: to raise the profile of
#freshproduce in social media.”
The aptly named Fresh Fan Club is a Facebook group where marketers at all levels can share their social media marketing efforts (i.e. posts, pictures and stories) and garner the support of the group in the form of likes, comments, and shares in exchange for liking and commenting on the other members posts.
Instagram Is The Next Big Thing
Ison says the group has started with a focus on Instagram posts to begin with. Instagram is one of the hottest and fastest growing social media platforms.
With nearly 800 million active monthly users, there are only 5% of U.S. businesses using this platform. That means it isn’t oversaturated with brands and promotions and fresh produce marketers still have a huge opportunity to highlight their lines to an engaged audience.
Social media algorithms are constantly changing, making it increasingly difficult for marketers to reach their core audience. The purpose of this group is to get your post in the Top Posts section and to gain good organic growth for your account.
“Exposure equals growth, and attention is the asset we are all
seeking as marketers” Ison says.
Ison started the group in hopes that all fresh produce companies who are using any social
media platforms will join and support one another. Alexandra ”Rae” Danell of California photography and marketing agency Harvest Joy is co-admin for the group, another show of collaboration over competition.
“Consumers are looking for brands they can trust. By working together in produce, we are boosting engagement” Danell says. “This gives companies in our industry the exposure they need to gain credibility.”
Says Ison, “Alexandra was the obvious choice for a partner to launch this group and drive
engagement and growth for fresh produce in the social media world. Not to mention, her pictures are gorgeous!”
Ison has been pushing the industry to capitalize on Instagram since she launched Freshtography in January. Yes, even Southeast Produce Weekly is on the social media outlet now — you can find us @seproduceweekly. Ison is @fresh_tography, and Danell is @harvest.joy.
To join the Fresh Fan Club on Facebook, click here and remember to use the #freshproduce on all of your posts!