‘Sweet Vidalia’ Music Video Captures The Spirit Of The Region


Vidalia onion season roared out of the gate April 22 and is off to a great start. Now folks in the Georgia region where the world’s most famous onion hails from are literally singing a new song — Sweet Vidalia — about the heritage and spirit that makes it such a special place.

Southeast Produce Weekly is in the fresh produce media business — we know that. But as some of you already know, we have a lot of fun with music, too. Some of you already love or loath Editor & Publisher Chip Carter’s University of Georgia tribute The Bulldog Song — but he also wrote and recorded an anthem for Vidalia, with a stellar music video directed by SPW’s Alex Williams.

The video stars the people and places that make Vidalia special — and shows off the onion industry at its finest.

“I’ve spent so much time in Vidalia over the last several years I feel like it’s my second home,” Carter says. “I was there last fall for an update on the Peruvian onion deal when the chorus just popped into my head.”

Fittingly, Carter finished writing the song a month later while driving through Alabama and Mississippi on his way to the PMA Fresh Summit show. Recording took place in at Atomic Audio in Tampa, FL in January; the music video was shot over several weeks on location in Vidalia.

You can see the video below or on the newly launched ChipCarterMusic.com which features several other works as well, including The Bulldog Song.

Sweet Vidalia is also available for download or streaming on music sites like Spotify, AppleMusic and iTunes.



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