VIDEO: What The Heck Is A Blockchain And What Do You Do With It?


We admit it — we thought a blockchain was part of the transmission for a ’57 Chevy.


Turns out blockchain is the revolutionary technology that’s changing the way the produce industry does business. We’ve all heard of it’s more sinister cousin, cryptocurrency (Bitcoin) — blockchain uses the same technology to track inventory, enhance food traceability and help business partners share information in a closed loop.

After a standing room only educational session at the southeast Produce Council Southern Exposure tradeshow and expo in Tampa, FL earlier this month, we talked to some of the nation’s leading experts on blockchain technology from Walmart, IBM, Driscoll’s and GS1 to see how it’s revolutionizing the fresh produce industry.

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