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Industry analyst and consultant Anne-Marie Roerink of 210 Analytics is an expert on marketing produce from farm to retail. Her travels take her to stores around the world. Every week in SPW, Anne-Marie shares one of her favorite retail displays or grower marketing success stories with a photo and her thoughts on why these are Ideas Ripe For The Picking.
WHAT I LOVE ABOUT THIS:
One of the ways to grow sales is to drive a more premium basket. By leveraging a strong deli brand, a regular chef salad suddenly has a premium shine.
Packaged salads are adding dollars for produce. According to Nielsen, third quarter sales for packaged salads were up 5.4% over Q3 in 2016 – well ahead of the 2.5% for the total produce category.
But while popular, it’s also a crowded space with many ready-to-assemble or ready-to eat varieties in both produce and deli prepared.
How to stand out? Retailers and suppliers are using many strategies, from artisan lettuces and other premium produce items to teaming up with well-known salad dressing brands, deli meat brands or leveraging their own strong store brand to catch shoppers’ eyes.
A little extra can go a long way. What is your idea for driving a premium salad basket?
Anne-Marie Roerink specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI).