New Produce For Kids Campaign Says ‘Lettuce Squash Hunger’

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Produce For Kids is celebrating its 15th year of cause-marketing with a new campaign aptly titled “Lettuce Squash Hunger.”

The grower-retailer partnership provides a win-win-win scenario: Growers and retailers sell more produce, children’s charities and local communities benefit from a portion of the proceeds. To-date, Produce for Kids has raised almost $6.5 million raised for programs that benefit families and children.

Here’s a video about this year’s campaign and where Produce for Kids goes next.

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