PLANT CITY, FL — The 2017-2018 Florida strawberry season hasn’t been the best on record. Volume has been good, quality has been excellent, but weather that’s too hot one week, too cool the next has led to a rollercoaster market.
But bad weather out West and a late flourish from the Florida crop will give the deal at least a couple of extra weeks this year, extending into mid-April.
Florida always has plenty of strawberries after the season typically ends in late March — buyers usually switch to other markets at that point, meaning U-pick operations pop up everywhere around Plant City and Florida shoppers get bargain basement pricing at retail.
This year, though, Florida growers will have a chance to make up for what’s been a bit of a bumpy ride. We took a trip to Plant City and talked to strawberry growers about the upcoming spring to the finish in a broadcast that first appeared on the RFD-TV Network.