Home Issue 2018-02-23 Going And Growing: SPW Adds New Managing Editor/Director Of Video Just In...

Going And Growing: SPW Adds New Managing Editor/Director Of Video Just In Time For Southern Exposure


The Southeast Produce Council 2018 Southern Exposure show in Tampa, FL March 1-3 marks an important date for Southeast Produce Weekly: It’s our one year anniversary. And we’re making some changes.

It’s been an amazing ride over the last year as we have made our way throughout the region telling your stories and putting the Southeast produce industry front and center in the national conversation, online and even more recently with our broadcast contributions to the RFD-TV Network that began in January and will continue with complete on-air coverage of the Southeast Produce Council 2018 Southern Exposure tradeshow and expo from Tampa, FL.

“The last year has been nuts, wheels on fire,” says SPW Publisher and Editor Chip Carter. “In 12 months we’ve gone from a standing start to national television and that simply reinforces what I have always believed: The stories of our industry are the stories of America and they will resonate across any media platform. Through year one, we’re proving that is true.”

SPW has over the last two months implemented service upgrades across the board, culminating with the recent hiring of Alex Williams (above photo) as Managing Editor and Director of Video.

Williams is a Tampa (home of SPW headquarters) native who’s always held a deep fascination with storytelling and filmmaking. After graduating from the University of Tampa with a Film and Media Arts degree, Alex made the decision not to follow his friends out to L.A. and instead try and forge a path right here in his home town.

In 2015 Alex founded his own production company, Mammoth Films, and since then has had the opportunity to shift gears and apply his skill set to the stories that he believes need telling. Since then he’s had the opportunity to work on almost every level of film production, from writing and editing commercial spots, to the 18 hour work days of producing and directing reality television for projects you’ve seen on television everywhere.

Williams has won local and national competitions for short films he wrote and directed, been featured in two film festivals, and has worked on projects for, among others, The Outdoor Channel, Rooms To Go, WellCare, Nextran, TIA, Marcus & Millichap and worked with people like former NFL coaches Mike Ditka and Tony Dungy and former Olympic wrestler and MMA star Dan Henderson.

“The one thing that remains constant in all aspects of my work though, is that the story always comes first,” Williams says. “I’m excited about partnering with Southeast Produce Weekly — there are amazing stories in the food industry to be told, and I’m looking forward to getting started.”

Said Carter, “Alex and his experience and resources provide an immediate impact for SPW and our affiliated operations. I could not be more excited about him joining the team and finding out what we can do moving forward. We are re-inventing the wheel daily and Alex will be a huge part of what we are doing moving forward as Managing Editor and Director of Video.”

Do you have a story that should be in SPW or on RFD-TV? Let us know about it. Send us an email at info@southeastproduceweekly.com and we’ll come see you soon.

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