Home Ideas Ripe For The Picking Ethnic Diversity Boosts Produce Sales: Marketing Ideas Ripe For The Picking

Ethnic Diversity Boosts Produce Sales: Marketing Ideas Ripe For The Picking

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Industry analyst and consultant Anne-Marie Roerink of 210 Analytics is an expert on marketing produce from farm to retail. Her travels take her to stores around the world. Every week in SPW, Anne-Marie shares one of her favorite retail displays or grower marketing success stories with a photo and her thoughts on why these are Ideas Ripe For The Picking.

Anne-Marie Roer
 

WHAT I LOVE ABOUT THIS:

America’s population is becoming more ethnically diverse. And America’s love for ethnic food is growing along with it.

Just like organic, a lack of ethnic produce variety is a big reason for shoppers to switch stores. Are you losing out?

According to Nielsen, Asian-Americans purchase 72 percent more fresh vegetables and 29 percent more fresh fruit than the average household. And let’s not forget the popularity of the Asian cuisine among the entire population.

Millennials, in particular, are known for liking flavorful and authentic ethnic cuisines. Providing inspiration to make some of the most popular Asian dishes at home will help boost produce and total store sales.

Tie recipes, sampling, cooking classes and cross-merchandising displays together to bring unique food experiences to the produce department.

Anne-Marie Roerink specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI).

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