Home Issue 2018-01-26 PFK’s ‘Power Your Lunchbox’ Promises To Re-Inspire Families In 2018

PFK’s ‘Power Your Lunchbox’ Promises To Re-Inspire Families In 2018


The Power Your Lunchbox Promise by Produce for Kids, which runs through Feb. 18, urges families and schools across the U.S. to promise to eat more nutritious lunches and make healthy choices when returning from winter break.

As New Year’s resolutions are top of mind, the program will serve as the resource for families looking to be make a resolution they can keep with registered dietitian-approved lunchboxes, snacks and easy weeknight dinners featuring fresh produce.

Power Your Lunchbox Promise partner brands will collectively donate $1 for every promise taken to Feeding America® programs that impact children and families, adding to the nearly 1 million meals* provided to Feeding America in previous Power Your Lunchbox programs.

Once families make the promise, they’ll be entered to win an Instant Pot, one of the most popular kitchen products of that last two years. Families will also be re-engaged throughout the year with healthy lunchbox ideas, recipes, tips and more through targeted e-newsletters.

“It’s that time of year where families are looking for ways to start the year off right and the Power Your Lunchbox Promise offers everything they need in one spot,” said Katie Serbinski, registered dietitian at Produce for Kids and author of Mom to Mom Nutrition. “By making the promise, families and classrooms are able to make a conscious effort to take advantage of the resources provided as a foundation families need for success.”

Promotions will include events like #PowerYourLunchbox Twitter party conversations focused on everything related to fueling kids’ minds and bodies for back to school and the winter months. Prizes include grocery store gift cards to stock up on healthy lunchbox items.

Schools across the country can make the promise, and teachers who visit the Power Your Lunchbox teacher resource page can download new fun, free nutrition-focused lesson plans, certificates for their students, and take-home materials for families. Every teacher or school that promises on behalf of his or her classroom or school has the chance to win a makerspace cart for the classroom.

Partners are showcased in kid-friendly and registered dietitian-approved lunchbox, snack and dinner recipes on poweryourlunchbox.com, featured in e-newsletters and included in food blogger outreach during the campaign timeframe. Likeminded brands supporting the Power Your Lunchbox Promise include: Avocados From Mexico, Bee Sweet Citrus, Crispy Green®, Earthbound Farm®, Pero Family Farms® and Wish Farms®.

Again this year, retail dietitians will join promise efforts by sharing Power Your Lunchbox Promise news with shoppers and gathering promises at in-store and school events. Several retail dietitians are planning in-store events and giveaways around the program.

The Power Your Lunchbox campaign started in 2014 to help families during the back-to-school season. Produce for Kids has donated nearly 1 million *meals to those in need through campaigns benefitting Feeding America. While the Power Your Lunchbox Promise encourages families to eat healthier, it is also important to recognize the many families living with food insecurity who are in need of the donation provided by Power Your Lunchbox Promise sponsors.

* $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks


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