Industry analyst and consultant Anne-Marie Roerink of 210 Analytics is an expert on marketing produce from farm to retail. Her travels take her to stores around the world. Every week in SPW, Anne-Marie shares one of her favorite retail displays or grower marketing success stories with a photo and her thoughts on why these are Ideas Ripe For The Picking.
WHAT I LOVE ABOUT THIS:
Sampling is one of the few things online sellers can’t do. Let shoppers experience the food and it will sell itself.
There is no denying the growth in e-commerce. While brick-and-mortar retailers are rightfully investing in customer service and experience, there are plenty of shoppers who believe ordering groceries while sitting on the couch in their pajamas is the best experience in the world.
In their own way, online grocers offer convenience, information, education, recipes and many other benefits that were once deemed strongholds of brick-and-mortar retailers.
Sampling, however, is one advantage online retailers can’t match. While sampling can be an operational challenge, don’t forget the power of the wow!
Anne-Marie Roerink specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI).