Industry analyst and consultant Anne-Marie Roerink of 210 Analytics is an expert on marketing produce from farm to retail. Her travels take her to stores around the world. Every week in SPW, Anne-Marie shares one of her favorite retail displays or grower marketing success stories with a photo and her thoughts on why these are Ideas Ripe For The Picking.
WHAT I LOVE ABOUT THIS: Events drive sales: base and incremental dollars, for the category and total store. And self-invented holidays when no one else is chasing the same occasion… even better.
After all, many produce buyers are creatures of habit, buying the same fruits and vegetables again and again.
What better than the sensory experience of produce to inspire Viva Italia and drive sales of tomatoes, garlic, peppers and not to forget, meat and center store items along with it.
Seasons and events are a proven way to drive trial that can pay off in repeat purchases at full revenue throughout the year.
Anne-Marie Roerink specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI).