Industry analyst and consultant Anne-Marie Roerink of 210 Analytics is an expert on marketing produce from farm to retail. Her travels take her to stores around the world. Every week in SPW, Anne-Marie shares one of her favorite retail displays or grower marketing success stories with a photo and her thoughts on why these are Ideas Ripe For The Picking.
What I love about this:
Customer service already is and will be an even greater differentiator for retailers in this highly competitive environment.
In the meat department, butchers are a proven differentiator and a way to educate, sell and upsell customers who are looking for a customized order or unsure how to prepare certain items.
In produce, most shoppers would be hard-pressed to find associates who can answer their questions or customize an order.
With growing fixed weight packaging in produce, yet an ever-rising share of single person households, produce may start to encounter some of the same issues seen in the meat case: a mismatch of package size and household size.
This is a wonderful example of how to address that. How many shoppers would actually take you up on your offer to break packages, be it herbs, be it a bag of oranges? All the same, you get the credit for offering from every single one of your shoppers, regardless of uptake.
Anne-Marie Roerink specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI).