Each year throughout the months of July and August the National Watermelon Promotion Board (NWPB) hosts a Retail Display Contest to help retailers drive watermelon sales. Now in its ninth year, the contest continues to grow with entries from retailers and commissaries in the United States and Canada, all creating displays showcasing watermelon’s health, value and versatility.
This year, more than 150 contest entries were submitted. Each entry was judged on overall appearance, creativity, use of NWPB-provided POS materials, “shop-ability” and messaging. A new format this year gave retailers the opportunity to win a grand prize in two categories – “Classic” and “Star Spangled” watermelon.
The grand prize winner in the “Classic” category is Trig’s located in Rhinelander, WI. The “Star-Spangled” watermelon grand prize winner is Travis AFB Commissary in Fairfield, CA. As the grand prize winners, Trig’s and Travis AFB will each receive $1,500. Additional prizes awarded for both categories include $800 for 2nd place winners, $600 for 3rd place winners and $400 for 4th place winners, respectively. Eight honorable mentions in each category were awarded $200 each.
Classic Winner Trigs