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Season 4, Episode 05

Splenda Stevia Farms: A New American Industry

What does Splenda have to do with farming? Sweeteners like monk fruit and stevia are plant-based — they're just not sugar. And those plants are grown on farms. Historically, stevia hasn't been an American crop. It's almost all from other countries, primarily China. Heartland is an American-first company and Chairman and CEO Ted Gelov put his money where his mouth is to establish the nation's first stevia farm in central Florida. Even better, the Florida location is just a mother farm — that's where Heartland will grow the millions of stevia plants needed to fulfill the ultimate vision: Partnering with small American family farms to grow that crop.

Splenda's U.S. Grown Stevia Packaging over an American Flag background.

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Animated cartoon chef in a kitchen with Where The Food Comes From logo.

Where The Food Comes From Cookbook Curated By Donna Sanders

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