Southeastern Grocers (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced this week the continued expansion of its Fresco y Más and Harveys Supermarket banners, with eight new stores throughout Florida.
SEG will open five new Fresco y Más stores in South Florida, and three new Harveys Supermarkets in West Florida, making the banners the fastest growing in the company.
The strategic conversion of Winn-Dixie stores to Fresco y Más and Harveys Supermarket
locations emphasizes the company’s multi-format approach to their diverse retail footprint.
By listening to customers and evaluating key consumer insights, SEG has personalized each banner to provide the shopping experience, products and services that meet the needs of the communities they operate in.
Anthony Hucker, President and CEO of Southeastern Grocers said, “The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping
experiences that resonate with our customers. Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape, and our customers’ shopping habits.”
These locations will open soon:
Fresco y Más, five new locations opening Nov. 2:
1525 Coral Way, Miami, FL 33145
12107 SW 152nd St., Miami, FL 33177
18300 SW 137th Ave., Miami, FL 22177
27359 S Dixie Highway, Homestead, FL 33032
Harveys Supermarket will open three new locations Nov. 8:
2630 U.S. Highway 92, Lakeland, FL 33801
1305 Ariana St. W, Lakeland, FL 33803
7851 Palm River Road, Tampa, FL 33619
The first Fresco y Más location opened its doors June 15, 2016 in Hialeah, FL, providing customers an authentic Hispanic shopping experience with products and services that meet the needs of the community.
The launch of five new locations will expand the banner to 23 stores throughout Miami-Dade, Broward, and Palm Beach counties.
The first Harveys Supermarket opened in Nashville, GA in 1924. With the addition of the three new stores in West Florida the banner will grow to a total of 80 locations in Florida, Georgia, South Carolina and North Carolina, the largest the chain has been in its history.