Produce for Kids and Melissa’s Produce are teaming up to teach consumers how to add a fresh flair to their Halloween celebrations with Freaky Fruits, a collection of tropical fruits and recipes perfect for the year’s spookiest season.
Throughout October, Melissa’s and Produce for Kids will host a cross-platform campaign including a Twitter party, produce giveaways, an online quiz, features on the newly launched Produce for Kids Produce Tips page, blog posts and more. In addition, the Freaky Fruits program will be in grocery stores across the country, where consumers will find recipe cards, demos and the items themselves.
“Halloween is all about candy, but increasingly we see consumers who want their décor and recipes to really stand out. Melissa’s ‘freaky’ produce—jackfruit, passion fruit, dragon fruit, rambutan, kiwano melons—is so much more unique than little chocolate bars,” said Amber Bloom, digital marketing manager at Produce for Kids. “This fruit tastes delicious and the recipes look great in a Halloween party spread, without being loaded with sugar.
The interactive quiz “How Well Do You Know Your Freaky Fruits,” available on ProduceforKids.com, invites users to identify some of the most popular Freaky Fruits. Visitors who take the quiz will be entered to win a Freaky Fruits prize pack from Melissa’s Produce.
On Oct. 12, Produce for Kids and Melissa’s Produce will host a #FreakyFruits Twitter party to share ideas and crowdsource inspiration on how to add a healthy twist to the holiday. Katie Serbinski, official registered dietitian at Produce for Kids and author of Mom to Mom Nutrition, will serve as host during the party. Party goers will have four chances to win a Freaky Fruits prize pack during the party.
“These are the kinds of things that people love sharing on social media, and through this fun digital campaign with Produce for Kids, we can bring awareness to healthier choices that still align with the Halloween season,” said Nick Quintero, director of social media at Melissa’s Produce. “Social media is the perfect way to teach shoppers about tropical fruit while inspiring them to add Freaky Fruits to their shopping cart this Halloween season.”
In addition to the quiz and Twitter party, Melissa’s will be guest blogging on the Produce for Kids blog and Produce for Kids will be highlighting Freaky Fruits on the newly launched Produce Tips section of ProduceforKids.com.