Sure it’s football season already, but Plant City berry giant Wish Farms, grower-shipper and year-round supplier of strawberries, blueberries, and blackberries, just completed the berry industry’s grand slam with the addition of raspberries to its program.
“We are pleased to announce that we will be growing and marketing raspberries and blackberries from our new farm in Santa Maria, California” said James Peterson, Vice President of Fresh Sales. “This marks a shift from spot-production to a consistent year-round supply. Starting September our supply will take us through the end of the season. Next year, we will come into production in early June with both commodities.”
Since Wish Farms announced the addition of blackberries in October 2016, the company has continued to expand year-round berry supply, adding acreage and developing more retail partnerships as well as consumer programs.
“From a marketing perspective, adding raspberries to our program is very exciting,” said Director of Marketing Amber Maloney. “We are looking forward to exploring even more creative ways to connect consumers to our complete berry patch and deliver a memorable experience.”
The current two-year marketing campaign, Life Is Sweet, has encouraged fans and followers to engage with Wish Farms directly. Whether it’s through the How’s My Picking?™ consumer feedback program, or through Wish Farms’ social media and e-newsletter platforms, communicating directly with the end consumer is paramount to meeting the company’s goals.
In June 2017, Wish Farms introduced an exclusive recipe eBook, available only to fans of Wish Farms Berry Lovers program. The Red, White and Blue Recipe eBook shared bright, delicious, easy-to-make 4th of July inspired recipes. Wish Farms also offered the official Sweet Summer Recipe eBook and Back-to-School Recipe eBook, with recipes that anyone can try at home.
“We want our customers to feel like they are part of the Wish Farms family, because they are,” Maloney said. “By expanding our berry offering with the addition of raspberries and sharing simple recipes, we look forward to connecting with even more Berry Lovers out there.”