Food Lion is protecting its home turf with the reopening of 93 remodeled stores in North Carolina.
The chain was originally founded as Food Town in 1957 in Salisbury, NC. Delhaize Group bought the chain in 1974 and it became part of the Ahold Delhaize family in 2015.
The chain has 1,089 stores in the Mid-Atlantic, South Atlantic, Georgia and West Virginia areas, with roughly 65,000 employees.
The chain added 1000 new employees and spent $178 million remodeling the stores, all in the Triad area.
The move is particularly important as German newcomer discount grocer Lidl begins to infiltrate the state this summer.
Most of the remodeled Food Lion stores feature upgraded produce coolers that maintain a steady 58 degrees, more grab-and-go items and a gluten-free section. The chain also added more produce, craft beer and natural and organic SKUs.