Who says Germans don’t have a sense of humor? Okay, everybody. When one thinks of German culture, roll-on-the-floor funny is not the first thing that comes to mind.
But giant German discount chain Lidl, which has chased German rival Aldi into the U.S., market with plans for 100 stores in year one after opening the first in June (Aldi has 1600 stores in the U.S. and has plans for 2500 by 2022 — but no funny videos as far as we know) defies stereotype with a series of hysterical 30-second social media videos released this week.
Featuring the hashtag #rethinkgrocery, the videos take ridiculous premises like rocket cannons and teleporters to get produce to stores faster,
Other entries include a rocket-powered grocery cart and “bad robot” bakers, both of which deliver predictable results — and laughs.
If this is the first salvo in the Lidl/Aldi marketing war, we’ve all got a lot to look forward to.