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Southeastern Grocers’ Hispanic-themed Fresco y Más opened its first location in South Florida a year ago, aimed at bringing the tastes of home to an increasingly diverse population. The concept has performed so well that 10 more stores opened last year, and Southeastern celebrated the year one anniversary by opening seven new stores June 14 in Miami, Hialeah and Hollywood, FL, bringing the total number of Fresco y Más supermarkets to 18.

June 14 was also designated Profit Day; Jacksonville, FL-based Southeastern donated all Fresco y Mas profits from June 14 sales to The League Against Cancer, which provides low-income cancer patients with care and services at no charge.

(Above) The June 14 Grand Opening of a Miami Fresco y Mas; the produce department at a South Florida Fresco y Mas.

Southeastern Grocers President Ian McLeod, president and CEO promised the early success of Fresco y Mas will ensure that the company stays “dedicated to providing our customers with an authentic Hispanic shopping experience and supporting organizations that provide invaluable services to the communities we operate in.”

The new stores are an upgrade from the original 11 locations, featuring a full-service Latin butcher shop a refreshed produce department starring fruits and veggies from the Latino world in a farmers’ market setting; ready to eat, scratch-made Hispanic favorites and an onsite cafe; a “Dollar Zone” featuring more than 600 daily essentials for $1 each; an Hispanic-focused bakery; and a “Wall of Value” section starring weekly specials.

Southeastern Grocers is the parent company of Bi-Lo, Fresco y Más, Harveys and Winn-Dixie grocery stores with 60,000 employees at stores in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.

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